List of Important Marketing Abbreviations for Upcoming SBI Associate Clerk Exam 2015 Part-I

    Marketing Abbreviations for Upcoming SBI Associate Clerk Exam
    List of Important Marketing Abbreviations for Upcoming SBI Associate Clerk Exam 2015 Part-I:
    The List of Important Marketing Abbreviations was given here, which was most expected questions in the upcoming SBI Associate Clerk Exam. Candidates those who are preparing for the examination can use these materials to score more marks.

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    Abbreviations
    Full forms
    ABM
    Account Based Marketing
    ALCO
    Asset- Liability Management Committee
    APR
    Annual Percentage Rate
    ATM
    Automatic Teller Machine
    ASSOCHAM
    The Associated Chambers of Commerce and Industry of India
    B2B
    Business to Business
    BEP
    Break Even Point
    BI
    Business Intelligence
    BG
    Bank Guarantee
    BPO
    Business Process Outsourcing
    CTR
    Click Through Rate
    CPC
    Cost Per Click
    CPL
    Cost Per Load
    CPS
    Cost Per Sale
    CMS
    Content Management System
    CRM
    Content Relationship Management
    CLS
    Consumer Location System
    CLV
    Customer Lifetime Value
    CRM
    Customer Relationship Management
    CDI
    Category Development Index
    CNP
    Card holder Not Present
    CRR
     Cash Reserve Ratio
    EM
    Email
    EFT
    Electronic Fund Transfer
    EMI
    Equated Monthly Installments
    EOQ
    Economic Order Quality
    FDI
    Foreign Direct Investment
    FDR
    Fixed Deposit Receipts
    FII
    Foreign Institutional Investor
    GRP
    Gross Rating Point
    GDP
    Gross Domestic Product
    HNI
    High Net worth Individual
    IDRA
    Industries Development and Regulation Act
    IMF
    International Monitory fund
    IPO
    Initial Public Offering
    IRDA
    Insurance Regulatory and Development Authority
    IRR
    Internal Rate of Return
    KYC
    Know Your Customer
    LTV
    Life Time Value
    LC
    Letter of Credit
    LIBOR
    London Inter Bank Offered Rate
    MKT
    Marketing
    MAP
    Marketing Automation Platform
    MLM
    Multi Level Marketing
    MR
    Market Research
    MS
    Market Share
    MAA
    Marketing Authorization Application
    MS
    Marketing surveillance
    M& A
    Mergers and Acqisitions
    MIS
    Management Information System
    MR
    Marginal Revenue
    NPD
    New Product Development

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