List of Important Marketing Abbreviations for Upcoming SBI Associate Clerk Exam 2015 Part-II

    List of Important Marketing Abbreviations
    The List of Important Marketing Abbreviations was given here, which was most expected questions in the upcoming SBI Associate Clerk Exam. Candidates those who are preparing for the examination can use these materials to score more marks.

    Abbreviations
    Full Forms
    NABARD
    National Bank for Agriculture and Rural Development
    NASSCOM
    National Association of Software and Services companies
    NAV
    Net Asset Value
    NBFC
    Non Banking Financial Company
    NEFT
    National Electronic Fund Transfer
    NII
    Net Interest Income
    NPA
    Non Performing Assets
    PPC
    Pay Per Click
    PPA
    Pay Per Action
    PPI
    Pay Per Impression
    PPL
    Pay Per Lead
    POP
    Point of Purchase Display
    POS
    Point of Sale Display
    PAN
    Permanent Account Number
    PIN
    Personal Identification Number
    PLR
    Prime Lending Rate
    R&D
    Research and Development
    ROI
    Return on Investment
    RPM
    Resale Price Maintenance
    ROMI
    Return on Marketing Investment
    ROA
    Return on Assets
    RTGS
    Real Time Gross Settlement
    SME
    Subject Matter Expert
    SE
    Search Engine
    SERP
    Search Engine Results Page
    SEM
    Search Engine Marketing
    SEO
    Search Engine Optimization
    SMM
    Social Media Marketing
    SMO
    Social  Media Optimization
    SFA
    Sales Force Automation
    SEBI
    Securitise Exchange Board of India
    SEZ
    Special Economic Zone
    SIDBI
    Small Industries Development Bank of India
    SIP
    Systematic Investment plan
    SWOT
    Strengths, Weakness, Opportunities and Threats
    SWIFT
    Society for Worldwide Interbank Financial Telecommunication
    SLR
    Statutory Liquidity Ratio
    SDR
    Special Drawing Rights
    TAP
    Targeted Account Programs
    TMV
    True Market Value
    UPC
    Universal Product Code
    UX
    User Experience
    VAT
    Value Added Tax
    VBS
    Verbal Marketing System
    WOMM
    Word of Mouth Marketing
    YTM
    Yield to Maturity

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