Model Marketing Questions for SBI Associate Clerk Exam 2015 Set-11

    Model Marketing Questions for SBI Associate Clerk Exam
    Model Marketing Questions for SBI Associate Clerk Exam 2015 Set-11:             
    List of Model Marketing Questions for SBI Associate Clerk Exam 2015 were given below. Candidates those who are preparing for those exams can use these questions to score more marks.

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    1).What is meant by ‘Call’?
    a)   an internet terminology
    b)   contacting a prospective customer
    c)   visiting a call centre
    d)   attending to a complaint
    e)   websites


    2).Who is called as ‘Prospect’?
    a)   existing customers
    b)   a likely buyer
    c)   mission document
    d)   a religious leader
    e)   a new target to be achieved


    3).KYC stands for______.
    a)   Keep Your Customers cool
    b)   Keep Your Credit Card
    c)   Keep Your Customers
    d)   Keep Your Cool
    e)   Know Your Credits


    4).What we call the collective perceptions and impressions that people have about an organization and its products, services?
    a)   Brand Value
    b)   Brand Alert
    c)   Brand Architecture
    d)   Brand Image
    e)   Brand Attribute


    5).Good Customer service is an extended arm of?
    a)   Service marketing
    b)   Web marketing
    c)   Process marketing
    d)   Indirect marketing
    e)   Internet marketing


    6).The ability of the company to perform in one or more ways that competitors cannot or will not match is called?
    a)   Attribute competition
    b)   Attribute positioning
    c)   Brand image
    d)   Competitive advantage
    e)   Brand positioning


    7).An audio or video advertising announcement, usually presented on television, radio or in a movie theatre, is called
    a)   Publicity
    b)   Creative
    c)   Banner
    d)   Sponsorship
    e)   Commercial


    8).The home entertainment electrical goods such as TVs, video, stereo system etc is known as?
    a)   White Goods
    b)   Green Goods
    c)   Red Goods
    d)   Blue Goods
    e)   Brown Goods


    9).A very large market segment or wide collection of smaller segments is known as_____.
    a)   Niche Market
    b)   Meta Market
    c)   Mass Market
    d)   Multi Level Market
    e)   None of these


    10).Customer Retention can be ensured by?
    a)   Offering freebies
    b)   Offering loans at low rates
    c)   Catchy slogans
    d)   Giving incentives
    e)   Personalised services

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