Model Marketing Questions for SBI Associate Clerk Exam 2015- Set 13

    Model Marketing Questions
    Model Marketing Questions for SBI Associate Clerk Exam 2015- Set 13:             
    List of Model Marketing Questions for the SBI Associate Clerk Exam 2015 were given below. Candidates those who are preparing for those exams can use these questions to score more marks.

    1).What is the two components of Marketing Strategy?
    a)   Marketing mix and marketing objectives
    b)   Marketing objectives and promotion
    c)   Target market and marketing mix
    d)   Target markets and promotions
    e)   None of these

    2).Kelly is a marketing manager for a large consumer foods company and she is studying distribution, promotion, and price of the company’s product. Kelly is studying the company’s?
    a)   Marketing mix
    b)   Marketing strategy
    c)   Market offering
    d)   Marketing plan
    e)   Product offering

    3).Evaluating marketing performance by comparing it to established standards is a part of_______.
    a)   Coordinating marketing activities
    b)   Organizing marketing activities
    c)   Marketing planning
    d)   Market control
    e)   None of these

    4).A marketing manager for a small computer manufacturer is analyzing the potentional effects of political, legal, social and economic forces on the firm’s operations. The marketing manager is examining the _____ that influence(s) the firm’s strategy?
    a)   trends
    b)   marketing environment
    c)   operating situation
    d)   economic conditions
    e)   None of these

    5).Polaroid is aiming its Cool Cam Camera at teenagers and here the Teenagers are Polaroid’s________.
    a)   segmentation
    b)   audience
    c)   target audience
    d)   target market
    e)   focus group

    6).McDonald’s runs an advertisement that attracts Children, Senior citizen, and minority groups, these ads indicate that the company_________.
    a)   Consider only environmental factors
    b)   Is production oriented
    c)   Has several target markets
    d)   Considering only on market
    e)   Lacks focus

    7).In order to develop a marketing strategy there are two steps of developing, one is selecting and analyzing a target market and another one is_______.
    a)   Deciding how to organize the marketing department to meet customer needs
    b)   Selecting a group of persons towards which the firm should direct its marketing efforts
    c)   Developing marketing objectives to meet organization goals
    d)   Developing a marketing mix that precisely meets the needs of individuals in the target market
    e)   None of these

    8).The marketing mixes of organizations that market services include product, price, promotion, place and_______.
    a)   premiums
    b)   packaging
    c)   people
    d)   purchasing
    e)   None of these

    9).The costs of marketing activities account typically for what proportion of consumer spending on goods and services?
    a)   One half
    b)   One fourth
    c)   One fifth
    d)   One third
    e)   None of these

    10). If Cool drink was to offer Whoppers at 99 pence to increase sales, it is altering the_______ element of the marketing mix.
    a)   product
    b)   price
    c)   promotion
    d)   people
    e)   place

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