Model Marketing Questions in SBI Associate Clerk Exam 2015 Set-12

    Model Marketing Questions
    Model Marketing Questions in SBI Associate Clerk Exam 2015 Set-12:               
    List of Model Marketing Questions for the SBI Associate Clerk Exam 2015 were given below. Candidates those who are preparing for those exams can use these questions to score more marks.

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    1).Marketing efforts specifically aimed at:
    a)   Distributing “something of value” to buyers and sellers
    b)   Facilitating satisfying exchange relationships
    c)   Distributing products at the right prices to store
    d)   Understanding buyer behavior to meet buyer needs
    e)   Developing new products for target markets


    2).Premier product of smokeless cigarette fails in market, which could not be easily lit with a match. Here its failure is due to______.
    a)   Poor packaging
    b)   Poor promotion
    c)   Lack of customer satisfaction
    d)   High prices
    e)   Poor distribution


    3).What type of product that results from applying human and mechanical efforts to people or object?
    a)   a service
    b)   a philosophy
    c)   a concept
    d)   a good
    e)   an idea


    4).Parents Against Drunk Drivers is a group that acts to change attitudes and laws about driving under the influence of alcohol. This group primarily markets
    a)   goods
    b)   ideas
    c)   political messages
    d)   an idea
    e)   None of these


    5).Campbell has introduced the line of low-sodium soups in response to customer demand. This comes under_________.
    a)   Selling concept
    b)   Customer concept
    c)   Production concept
    d)   Marketing concept
    e)   None of these


    6).The marketing concept is a philosophy that states an organization should try to satisfy customers need and __________?
    a)   Increase sales
    b)   Increase market share
    c)   Achieve the organisation’s goals
    d)   Always  produce high
    e)   Quality products


    7).Volvo places steel beams in the door of its cars to:
    a)   Open the door comfortably
    b)   Add style to its cars
    c)   Increase long run customer satisfaction
    d)   Increase short run customer satisfaction
    e)   Reduce the possibility of accidents


    8).Nissan has designed its Micra to go faster, whether or not customers are interested in more speed. Here the Nissan’s characteristics were associated with _____ concept.
    a)   production
    b)   social
    c)   sales
    d)   marketing
    e)   None of these


    9).American Express implements a programme of calling its current card holders to find out what changes they would like to see in the services provided. This activity was associated with which of the following concept?
    a)   Social
    b)   Production
    c)   marketing
    d)   Sales
    e)   None of these


    10).What is the following failure situation represents?: First National Bank which launches an innovative in – home banking system tied to personal computers, this product is not widely accepted as the bank customers don’t see the need for such a service.
    a)   Establishment of a customer information system
    b)   Organization structure
    c)   Top management commitment
    d)   Technology advance
    e)   Scanning corporate capabilities

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