Previous Year Marketing Questions asked in SBI Associate Clerk Exam-Set-I

    Marketing Questions asked in SBI Associate Clerk Exam
    Previous Year Marketing Questions asked in SBI Associate Clerk Exam-Set-I:
    List of Previous Year Marketing Questions in SBI Associate Clerk Exam were given below. Candidates those who are preparing for those exams for the year 2015 can use these questions to score more marks.

    1). Which of the following alternatives is done by a nonprofit or government organization to further a cause?
    a)   Brand marketing
    b)   Causal marketing
    c)   Social marketing
    d)   Issue marketing
    e)   Non-profit marketing

    2).What is the aim of successful marketing?
    a)   To increase the profit
    b)   To increase the sale
    c)   To increase the output of sellers
    d)   All of the given options
    e)   To increase customer base

    3).______ is reducing the number of organization levels to get closer to the customer
    a)   Globalising
    b)   Empowering
    c)   Draft the report
    d)   Flattening
    e)   Accelerating

    4).SWOT analysis refers to an analysis of a company’s?
    a)   Systems, weaknesses, operations, threats
    b)   Strengths, weaknesses, opportunities, threats
    c)   System, weaknesses, operations, technology
    d)   Strategic units, worker, opportunities, technology
    e)   Strengths, weaknesses, opportunities, technology

    5).when customers fall into different user groups with distinct buying preferences and practices, a__________?
    a)   Flattened organization
    b)   Product management organization
    c)   BAMT organization
    d)   Brand-management organization
    e)   Market management organization

    6).Customization marketing means?
    a)   testing
    b)   Making a few changes according to client requirement to an already existing product
    c)   costing
    d)   production
    e)   All of the given options

    7)._______ encourages and empowers personnel to produce more ideas and take more initiative?
    a)   Benchmarketing
    b)   Accelerating
    c)   Empowering
    d)   Merging
    e)   Flattering

    8).Increasing the effort to “think global” and “act local” is?
    a)   empowering
    b)   globalizing
    c)   flattering
    d)   focusing
    e)   benchmarking

    9). Product and brand management is sometimes characterized as a_____ system?
    a)   Hub-and-spoke
    b)   Regional system
    c)   Layered organization
    d)   Flattened organization
    e)   wheel

    10). A company selling in a national market often organizes its sales force along_____ lines?
    a)   Product
    b)   territory
    c)   psychographic profiles
    d)   geographic
    e)   convenience

    1). ) b) 2). d)   3). d)   4). b)   5). e)   6). b)   7). c)   8). d)   9). a)   10). d)

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